Lessons I Learned from This Year's Admissions Cycle (and other events)

​Sending a young person to college now is more challenging than ever. Inflation, a tight job market for new grads, and war abroad all weigh on families. Layer on what's happening specifically in admissions: pandemic-disrupted learning, a steep drop in international applicants, growing skepticism about whether a degree is even worth it, plus the demographic cliff reshaping who's even applying, and you get a genuinely wild ride for this year's families.

As a college admissions professional, a business owner, and a parent, I watch all of this closely, and honestly, it weighs on me in two different ways at once. As a counselor, I worry about whether my students are ready for what lies ahead. As a parent, I've sat on the other side of this same table, and I know how much of it you can't measure with a spreadsheet. Here's what I'm seeing play out in the Class of '26's outcomes, along with where I think things are headed. Let's get into it to help you evaluate the best choices for your family.

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